A few years ago, Criterion launched a ten-year strategic plan, which solidified the organization’s commitment to direct the power of the financial system to be a positive force against systemic injustice. This episode kicks off a series on the five core pillars of Criterion's 2020-2030 strategic plan. Our host Joy Anderson will give listeners an inside look into how these pillars came into focus for Criterion, the importance of the work now and over the long-term, the key partners Criterion works with to accomplish our goals, and highlights of our impact to-date.  

This week centers on the pillar, “Reframing Narratives in Innovative Finance.” It represents a long-term commitment to Criterion and something the organization views as a central tenet of field building. When we’re trying to shape perceptions and norms – and ultimately inspire investors to act differently – language matters. Joy talks about the kinds of work Criterion undertakes to reframe narratives in innovative finance. Then she digs into one of Criterion’s most prominent reframes: that finance is not just about moving money, but fundamentally about transforming power. Finally, she discusses what’s in a name, with a history of how the term “gender lens investing” came about.

Episode Highlights:

  • 00:28 - Intro
  • 02:18 - About the Pillar
  • 11:36 - Finance Is Not Just About Money, It's About Power
  • 13:50 - Naming Gender Lens Investing

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